|Pre-order/pre-save the single HERE|
|LAST YEAR’S ‘WE BUILT THIS CITY ON SAUSAGE ROLLS’ RAISED VITAL FUNDS TO SUPPORT FOOD BANKS AFTER MORE THAN 186,000 FOOD PARCELS WERE PROVIDED LAST DECEMBER|
|Last Christmas saw LadBaby capture the public’s imagination when their comedy hit ‘We Built This City On Sausage Rolls’ went straight to #1 – in the process triumphing over a host of famous faces and festive favourites. And now they are back to do it all over again, with a fresh paean to puff pastry snacks.|
Their new single ‘I Love Sausage Rolls’ is an appetite-arousing, playful twist on Joan Jett’s iconic hit ‘I Love Rock ‘n’ Roll’. With lyrics such as “I Love Sausage Rolls, so put another one in the oven baby”, LadBaby has created an anthem that’ll make you crave a sausage roll at a time when turkey and all the trimmings are tantalising taste buds. They’re also set to release an accompanying video for the track this Friday.
Yet there’s a serious side to LadBaby’s latest entertaining endeavour. The single is released in support of the Trussell Trust, whose mission is to end the need for food banks in the UK. The charity supports a UK-wide network of more than 1200 food bank centres, which provides emergency support to people locked in poverty and campaigns for long-term change for a future without the need for food banks.
Earlier this month, the charity launched a landmark piece of research showing that the growing dependence on food banks should be considered a national crisis. More than 823,000 parcels were provided by food banks between April and September this year, and more than a third of those went to households with children. That’s a 23% increase on the same period as last year – and the steepest increase that’s been seen in a long time.
The Trussell Trust’s recent State of Hunger Report shows that people turn to food banks in desperation. The average weekly income of households at food banks is just £50 once their housing costs have been paid, and 20% of people have no money coming in at all in the month before they’re referred for emergency food.
The money raised last year has been helping the Trussell Trust and its network of food banks work towards ending hunger in three ways: first, it’s helped support food banks to get emergency food to local people in crisis; second, its helped people access additional support that helps prevent them needing the food bank again; and third, its helped fund campaigning work to tackle the long-term drivers of hunger in the UK.
“We were blown away by the support we received on our Christmas Number 1 single last year and how far that money has gone into changing the lives of families living in poverty across the uk. We’re continually looking for ways we can support food bank charity the Trussell Trust further as the size of the problem still facing so many adults (and children) is huge and we ALL need to do whatever we can to say goodbye to poverty once and for all in the UK! If we can use our social media presence for good by singing about sausage rolls, giving people something to smile about and helping families eat this year, then why wouldn’t we. Officially, the most unanticipated single of the decade…AGAIN!,” says LadBaby.
Garry Lemon, Director of Policy & Research at the Trussell Trust says,
“We were overwhelmed at the support shown last year in getting LadBaby’s song to Christmas Number One, and it’s fantastic to be chosen by LadBaby again as the charity benefiting from money made by the single. It’s not right that any one in our country needs to use a food bank but we know what needs to change. The money raised will help us support our network of food banks to provide the best possible emergency help, while we work towards a future where no one needs a food bank. Thank you so much.”
Originally from Nottingham, LadBaby – real name Mark Hoyle – now lives in Hertfordshire with his wife Roxanne (LadBabyMum) and their two children, Phoenix and Kobe.
Supported by his family, LadBaby started documenting his journey to responsible parenthood in 2016, with his Facebook page and YouTube channel charting his transition from lad-to-dad. His hilarious parenting hacks and budget-saving ideas connected with more than a million followers in just four months. His social media channels now boast more than 5 million followers, with his weekly videos reaching millions of people around the world.
In 2018, LadBaby was named Celebrity Dad of the Year, triumphing over fierce competition from Prince William, Simon Cowell and Rio Ferdinand. And not to be outdone, LadBabyMum was crowned Celebrity Mum of the Year in 2019, having overcome competition from Kate Middleton, Holly Willoughby and Rochelle Humes.