Push Baby

“Have you googled Push Baby? It’s horrifying.”

That’s exactly what the UK band – Jake Roche (vocals, guitar), Charley Bagnall (guitar), Danny Wilkin (bass, keys) and Lewi Morgan (drums) expect to hear any time someone looks up their name. “People are going to love it or hate it, but at least it’s self-aware” says Jake. “‘Baby’ is the most overused word in pop, so we’re upfront about what this band is coming out of the gate.”

This may be your first time hearing of them, but push baby is no stranger to the industry. In their past musical life, the four musicians made up pop band Rixton – known for their 2014 smash “Me And My Broken Heart,” which hit number-one on the UK Singles Chart. Despite that early success, the band wasn’t satisfied with the image they had presented the world. They had achieved the dreams of many, but it wasn’t exactly as they had hoped. As things began to slow down shortly after the release of their debut album, the band disappeared into a collective mourning period. They lost their confidence, and the insecurity was paralysing. They stopped creating. The band went totally silent.

Four years later, push baby emerged. Thankfully, that period of stagnation gave birth to a creative metamorphosis.The band is now ready to deliver their most honest work to date. “We’re telling real stories” muses Roche. “We were away for years, and I come home to everyone thinking I’m now rich and famous. In reality, we’re back to square one.”

push baby serves up a catchy, clever, and cheeky clarion call with the single “Mamas House”—which hinges on the hook, “I’m still here living in my mama’s house, sleeping on my mama’s couch.” A reflection of their own experience, the song is a truthful ode to a modern career in music. It’s about landing back under your mother’s roof after a brief tryst with independence. In the “Mama’s House” video, co-directed by frontband Jake and Oscar winner MOON (Danny Ormerod), we find the band in a dystopian imagination of one’s childhood home, filled with shocking references to pop culture – including the band’s infamous manager Scooter Braun.

“I wanted to see how far I could go by creating worlds built from my subconscious and my instinct. With my best friend and co-creator MOON, we spoke about the visuals that stuck with us growing up in the 90’s. We just thought ‘if we do this we have to go all the way.’ Plus, this is a debut, and a debut in my opinion has to be strong, bold and come out of the gate kicking and screaming and I think we did that….in my Y fronts…with a donkey.” Says Roche

To be clear, this is not a comeback. While the band is comprised of all original members, they very much consider this a debut. Their first visual, The Running Jump, is an announcement of the dramatic rebrand to fans of the musicians, but appears as a trailer for a newly formed band to the unfamiliar. In the short clip, we see Jake set himself on fire at the edge of a diving board and literally – and metaphorically – dive into the unknown.

“We’re giving listeners the truth,” Jake concludes. “The truth can be funny at times. It can be scary at others, but it’s always real” he grins. Push Baby is brutal honesty with a smile, and they’re daring you listen.