The critically acclaimed Gold
-certified rapper, entrepreneur, fashionista, songwriter and star
unveils her brand-new ‘ICY’
EP today, which is out now via ICY
/ Artistry Records
/ Warner Bros
. Records / 2TE Records
In tandem with the release, she shares the Christian Sesma-directed music video for her new single ‘Emotional’ (featuring Quavo). Underscored by spacious and sensitive production from Nova Wav, the track revolves between Quavo’s signature trap croon and Saweetie’s nimble rhymes and intimate admissions such as, “I’m emotional. You know I can’t let you go, I’m emotional.” The music video places a spotlight on this love story with a sexy and sultry cinematic display. Both ‘Emotional’ and ‘ICY’ illuminate her marked progression.
“‘Emotional’ shows more of a vulnerable side of me compared to braggadocios tracks like ‘ICY GIRL’ and ‘Pissed’,” she states. “It’s been a year since my last project, so I’m excited for my supporters to witness my growth. Music is special because it creates a nostalgic moment in time, and I’m ready to create that next season with my listeners.”
Manager and Executive Producer Max Gousse also added, “Saweetie really took her time on this EP and was hands-on in every way from song selection to the mixes to the music video concepts. Her growth as an artist and a businesswoman has been amazing. Her fans are in for a real treat.”
The ‘ICY’ EP features production by multi-Platinum producers Hit-Boy, Murda Beatz and London On Da Track in addition to Nova Wav and Cronkite. It kicks off with the spitfire swagger and bold bravado of ‘Trick’ before switching into the duet banger ‘Tip Toes’ (featuring Quavo). Meanwhile, ‘Hot Boy’ turns up the heat to seductive temperatures as the finale ‘1 of 1’ perfectly describes the MC and her place in the game.
Saweetie recently launched her own ICY jewellery collection in addition to gracing the covers of Paper, MOD and Wonderland. The ‘ICY GRL’ single continues to dominate with 200 million streams while her London On Da Track collab ‘Up Now’ (featuring G-Eazy and Rich The Kid) is closing in on 30 million streams. She’s set to come to London to play Wireless on July 6th, and her North American dates include all three Rolling Loud festivals, Cardi B’s headline tour and her very own Las Vegas residency.
Flaunting nineties rhyme reverence, fashion-forward fire, and endless charisma, Saweetie — born Diamonté Harper—can go bar-for-bar with the best of ‘em, and fans and critics immediately recognized and responded to that. Within six months, she cracked 100million cumulative streams, garnered a Gold plaque, and earned the praise of Billboard, Fader, Noisey and the Los Angeles Times. Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses during 2018’s ‘High Maintenance’ EP.
As a businesswoman, she teamed with Sprayground, Missguided, Beats and Fashion Nova for high-profile partnerships. Meanwhile, everyone from David Guetta to Dua Lipa has enlisted her for guest spots. As a fashionista, One Model Management (New York) / Lipps Agency (Los Angeles) signed her for modelling. She’s set to tour this autumn and is currently preparing to release her full-length debut.