21-year-old London singer/songwriter Wauve (rhymes with suave) releases the slick dance video for his latest offering via Lost Ones/Virgin EMI “Sweet Time” featuring renowned dancer/choreographer sophiaofficialxo
‘Sweet Time’ is another sultry addition to Wauve’s aesthetic, mixing his love for contemporary trap productions styles with classic R&B vibes and afrobeat sensibility.
Signed to Virgin EMI’s Lost Ones imprint, Wauve, who’s unique blend of R&B-infused afrobeat draws from his East African background, has already begun to gain attention with previous singles such as ‘Stay Dreamin’, ‘For You’ and ‘Wayside Story’ featuring Kida Kudz.
Starting his journey as a producer at age 13 with the help of a laptop that he’d found on the street, YouTube tutorials and a cracked version of FL Studio, Wauve began to replicate the sound of trap pioneer Lex Luger. Eventually Wauve began to find the confidence to begin experimenting as a songwriter himself.
The resulting sound is a unique blend that fuses the Eritrean music that he heard from his parents, with the pop sensibilities he picked up from watching Top of The Pops, the R&B songs that he hoarded on his MP3 player and the Southern trap beats that inspired the beginning of his career.
“My melodies are more R&B,” he explains of the fusion, “and I’m East African so I’m more pentatonic with the scales. I’m from the other side of the continent to most of the popular afrobeat artists, so I’m bringing something different to it.”
‘Sweet Time’ is the latest milestone of the map of Wauve’s journey, one that is bound to see him arrive as one of the biggest names in the UK scene.
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